Selected Work.

[Case studies across travel, e-commerce and healthcare]

Traveller checking their phone at the airport gate as a plane takes off

Travel · 2024

25% More Bookings Through Simplified Navigation

A travel app was losing travellers at checkout. I rebuilt the booking flow around one clear path, cutting friction on mobile and lifting completed bookings by a quarter.

TravelBookingsUX Design

Shopper completing a purchase through the redesigned checkout

E-Commerce · 2024

Accelerating 25% Growth in Checkout Completion

Shoppers loved browsing but stalled at payment. A faster, reassurance-rich checkout turned hesitation into completed orders — up 25% in eight weeks.

CheckoutConversionUX Design

Doctor reviewing appointments in the new booking app

Healthcare · 2023

Healthcare Appointments: 30% Faster Booking Times

Booking a doctor's visit took eleven taps and two phone calls. A calmer scheduling flow brought booking times down 30% for patients of all ages.

BookingDesignGrowth

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